PERSONICX CLUSTERS PDF

Acxiom Personicx segmentation. Welcome to Personicx. Personicx is Acxiom’s recently updated consumer marketing segmentation. This site is a portal where. household into one of 70 segments, or “clusters,” based on the “life stage” of the of the 70 Personicx LifeStage Clusters are most likely to want your product. 3 Feb PersonicX Classic Cluster Quick Reference (organized by life stage These 70 PersonicX Classic clusters are also grouped into industry-.

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We use cookies to ensure that we give you the best experience on our website. InfoBase Comprehensive consumer data on approximately million U.

Consumer and Household Segmentation | Personicx | Acxiom

Acxiom Data Guru is your single source for answers on audience recommendations. Provides access to Acxiom data through a self-service tool that supports segmentation, modeling, media planning, and distribution.

Replace thousands of data points for millions of customers with an orderly assembly and grouping of those data points in a unique, proven, and stable system of clusters and groups.

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This website does not support versions of Internet Explorer below Internet Explorer It classifies Hispanic consumers into one of 55 clusters that map to nine cluzters. For in-depth analysis by cluster and groups, it provides leading-edge interactive visualizations of Personicx segmentations as well as Personicx-encoded consumer research for rich insights into the who, what, where, when and why of consumer behavior.

A powerful household-level segmentation system based on Consumer Lifestage that places households into one of 70 segments and 21 groups based on similar demographic, socio-economic and consumer behavior.

These 13 distinct groupings of the 70 Personicx Lifestage clusters segment U. Audience Propensities Provides access to Acxiom data through a self-service tool that supports segmentation, modeling, media planning, and distribution. Reach audiences with more relevant messaging across digital and offline channels Better understand audiences and anticipate their needs Improve acquisition, upsell, cross-sell, and retention efforts.

Built exclusively for better marketing to the Hispanic market, leveraging 15 unique demographic, socio-economic, behavioral and acculturation factors.

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Regulation B friendly segmentation system based on Financial Behaviors, grouping households by similar propensities for financial activities, regardless of demographics.

Comprehensive consumer data on approximately million U.

Help you quickly find audiences for your campaigns through packages optimized for seasonal events, enthusiasts, and more. If you cllusters to use this site we will assume that you are happy with it.

Acxiom Personicx

Leveraging over 70 different behaviors, households are placed into one of 54 clusters that map to 13 groups. Please either upgrade your version clusrers Internet Explorer or switch to one of the following browsers:. Please either upgrade your version of Internet Explorer or switch to one of the following browsers: